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LTE Early Mover Strategies
June 1, 2011
Why have some operators launched LTE early? How have they launched services? How are they positioning and pricing services? What are the key drivers for uptake? LTE Early Mover Strategies addresses these and more key questions that all operators looking to launch LTE need to address.
This report looks at how operators are positioning LTE services relative to 3G; LTE marketing and pricing; key drivers for LTE market uptake; network rollout strategies; as well as early LTE subscriber uptake numbers.
LTE Early Mover Strategies also analyses LTE strategies in the world’s largest multi-LTE operator market, Sweden, offering a unique insight into how new entrants can position themselves relative to the incumbents’ services.
The report also includes seven operator case studies that offer an in-depth view on how early LTE operators have launched, positioned and priced services and provides key findings and takeaways for operators preparing their own LTE rollout strategies.
Download extract (sourced from Informa's website): here